Hi,
Please read the worlsheet below.
Find a transcript or watch video called “Killing us softly 4” .
My professor gave us the school link to watch the video which you can not able to watch.
Sorry, I was not able to find the full 45 min video in online for you but I found the full 45 min
version of transcript for you.
Write one or two short paragraphs on each questions.
Please try to write clearly, easy to understand, and get to the point on each questions.
My professor reads and grades each questions.
Soc 103
Film & Worksheet
Topic: “Killing Us Softly 4”
Name: ______________________________ Total possible points = 11
What is the annual dollar amount spent on advertising in the U.S.? _______ (.25 pt.)
On average, how many ads do people see per day? _________ (.25 pt.)
What else does advertising sell besides products? (Name at least two. Be specific. Do not use vague terms like “images.”) (.5 points)
4. In the spaces below answer these questions. What is dismemberment and objectification? According to Dr. Kilbourne, what does objectification make more likely in society? (1.5 points) a. Dismemberment:
b. Objectification
c.. Because of dismemberment and objectification, what is more likely and why? 5. Why is objectification not really a form of equal treatment when it is done to men? Please give 2 reasons. (1 point) (HINT: Think of the different consequences for men and women in the real world when this happens; one response must address this.)
6. First, in one brief sentence, please state your basic notion of what “feminism” is supposed to be about. Second, explain what false connection to feminism is made by advertisers? (.75 points)
Feminism = b. The false connection to feminism is that advertisers claim…
7. How are men portrayed in advertising? (Identify 3 ways, at least one of which deals with violence.) (.5 point)
Also, in the spaces below, what are the consequences of this process for:
a. individual men’s lives, emotional health, or psyche (.25 point)
b. the possibility of having a truly intimate relationship (.25 point)
c. society (.25 point)
8. What does Dr. Kilbourne suggest we “do” as a society to deal with this issue as a public health concern? (Name at least 3. Be specific. Focus on the discussion of Brigitte magazine, the European Union, etc., at the very end. 1.5 points.) 9. What do you think should be done (if anything) to deal with how sex and gender are portrayed in advertising? (3 points. Be specific. Identify two specific programs, policies, laws, etc., that should be pursued and provide a sentence or two explaining how this would help with gender inequality in society. If you need to attach an additional sheet, please do so.)
10. What are your personal thoughts on this film? Valuable? Problematic? Is there a different documentary, TED talk, or other media source you think might be useful for future classes to spend time with? (1 point)


Leave a Reply